The best form of flattery?

Comprehensive and useful information provided on well researched and informative websites is the key to ensuring your customers continue to visit your site on a regular basis. However, those given the responsibility of maintaining the updates to the website can often run short of inspiration as to what to write about next.

One answer is to find a website with a really impressive regular news feed (this one is a good example) and simply copy everything they do. However, although imitation is a form of flattery, it should be considered how irritating it might be to the site owners to have their original work regularly re-worded and themes copied on competitors websites in attempts to duplicate success without the need for research or inspiration.

It might even be fun to challenge yourself to come up with something of your own!

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